First time here? First time here? Newsletter Signup Newsletter
Login | Register | 651326 Members and growing!
Search tutorials
Author: Paul Colligan

To help us separate the best from the rest, we spoke with Paul Colligan, who has co-authored The Business Podcasting Bible and blogs about profitable podcasting. Companies in general are missing out on the power of video podcasting, which lets them build up a regular audience, perhaps because the commitment is so much greater than with occasional videos. Here are a few companies that are making the most of the medium.

  • Let Me Entertain You

    Not surprisingly, the most popular video podcasts are shows from cable or network TV that are simply made available online. Colligan notes that one of iTunes's top video podcasts is Bill Maher's HBO show, which offers the entire show each week. While it's not creating revenue, Colligan thinks it's a smart move as it's generating interest for other HBO programming.

  • More Social than News

    Another top video podcast, Diggnation, reports the most popular stories on the social news Web site Its popularity comes largely from the boozy camaraderie of its hosts, Kevin Rose and Alex Albrecht. "These two guys have a chemistry," says Colligan. They come across as guys the viewer would like to have a beer with. While viewers are watching, they're getting a 50-minute commercial for, where they can go to vote for next week's stories.

  • Blending Up Sales

    Of all the real-word companies that are using video podcasts to drive sales, none is more successful than Blendtec's Will it Blend series. "It sounds like a Letterman sketch," Colligan says, but the company has found a following by dumping items like marbles and iPhones into its industrial blenders. When viewers need to buy a new blender, they'll certainly think of Blendtec first.

  • Geek Stuff

    Colligan also thinks a few tech-related video podcasts are doing great work. The guys at PhotoshopUserTV use a video podcast to teach Photoshop tips and tricks, while a husband and wife team present the day's tech news at Geek Brief TV.

There aren't a lot of companies using video podcasts, but if you've got an entertaining or useful message to tell, consider starting one. They're an excellent way to gain repeat visitors and generate great word-of-mouth.

Go to page:

» Level Basic

Added: 2009-01-22
Rating: 5.5 Votes: 2
(10 being the highest)
» Author
A Flash Resource
» Download
Download the files used in this tutorial.
» Forums
More help? Search our boards for quick answers!


  • There are no comments yet. Be the first to comment!

  • You must have javascript enabled in order to post comments.

Leave a Comment
  • Your email address will not be published. All fields are required.
Featured Flash FLA
» Author: work2survive
» Title: Girl Walking 1kb
» Description: Walking girl, animation just takes 1kb, using high heels shoes, and fashion model attitude.
Featured Sound Loops
Image for equalize

Audio Player

» Author: BoxCat
» Title: CPU Talk
» Description: From the cyberpunk RPG, "Nameless: the Hackers" Completely Free to use! Keywords: edm hip hop rap electronic mysterious mission hacking chase exciting spy ios ambient chilling love happy sad angry suspense
Latest Font
» Author: Fábio FAFERS
» Description: I created this font for free use. Everyone can apply it in personal or business texts. Its free, but I want to be communicated in case of business use. Donations are accepted to keep the project of free fonts alive! Thank you all
Featured Sound Fx
Image for equalize

Audio Player

» Author: nathan
» Description:

A recorded sound of the Dimensional Fork Gate.