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Author: Mark Fennell | Website: http://www.flashkit.com
FK: But you did lay off a large portion of your company didn't you?

NB: I can't comment on how many people we laid off. All I can tell you is that we did lay off people and that it was very difficult for obviously the people we laid off and for our company as a whole.

FK: Okay, now you probably have read some of the postings here on Flashkit regarding Balthaser and :Fx. Not all of it good. What are your reactions to this?

NB: Well first there are quite a few good comments as well and I want to recognize those. You know it's interesting, I'm a designer and the other designers at the studio, all of us really value and appreciate the opinions of our peers in the industry. There are some very valid points that some Flashkit pundits have pointed out and we're listening to what's being said. There is one recurring point that revolves around the uselessness of :Fx - that if you know Flash, then you don't need to use :Fx. I want to address this point because it's simply not true, not at least for our current target audience. I'll admit that for those of us who already use Flash, :Fx may not be useful. I think that it can be but let's table that for now. For our target audience, the 16 million small businesses out there, the 5 million HTML developers who don't know Flash, there is no alternative for these folks. That's a fact. We have done months of market research and real world focus group tests and data analysis and I can tell you that there is an incredibly large group of what we call "aspiring" Flash designers out there. This group is not technical enough to use Flash. They don't want to use Flash. They are not buying Flash. It's not even an option for them. For this group, :Fx is an option. And, for that I'm happy because we're empowering a brand new class of developer that has been left behind. That's exciting and I make no apologies for enabling this new class of developer.

» Level Advanced

Added: 2001-04-11
Rating: 8 Votes: 65
(10 being the highest)
» Author
Mark Fennell, Flash Kit.com webmaster and cult leader
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