Open the text field properties box (Modify>Text Field) for each text field in turn, and label them txtName (above), txtCompany, txtPosition, txtFrom, txtMessage. Set the options and outlines for each one as above.
NB: You may require a larger text box for the message. To do this select Multiline and word wrapfrom the options and increase its size on the stage.
What we've done:
In Flash a text field is actually a variable. We have given our variables names ie: txtCompany which we will use later within the actionscript to make the form work.