SubjectThis is the person, place, or idea that is being communicated in the art. In some forms of art like abstract or semi abstract this may or may not be perceivable. If you are using the web as an art form this rule may apply. However for most of the web and web pages this would not be the case, since the main purpose of the web is to communicate instantaneously. This would be a key place to determine what your goals and objectives are. For most of the web and e-business, the subject will be an "idea". So for our purposes much of the time this subject has been pre-determined by the customer.
There are several ways to find out what the essence of the subject may be. One way is to write down what you think the company wants to convey and then interview the key people in the company. This will allow you to compile a list to work from. You can reduce this list by finding the most common themes or you may want to suggest to the customer what you perceive what would be best.
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