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NEWS

TechSmith's Camtasia Studio 2 Tops One Million Downloads!
Leading Screen Recording Software Used by 98 Percent of Fortune 100; Enables Users to Create Informative and Interactive Video Presentations in Minutes

Okemos, Michigan - January 12, 2004 - TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced that more than one million people have downloaded over 1.2 million copies of Camtasia Studio 2 since the company released the newest version of its screen recording and production software in November.

Camtasia Studio 2 is used by sales and marketing professionals, educators, corporate trainers, and IT organizations for application demonstrations, software simulations and video tutorials. Camtasia Studio 2 is the only screen-recording package that produces highly compressed, high-fidelity Macromedia Flash and streaming media output. This provides users with the appropriate delivery format for any multimedia content, and ensures the best results regardless of the media player or browser used for viewing.

“The early and enormous adoption of Camtasia Studio 2 highlights its value and versatility throughout any organization,” said Troy Stein, Product Marketing Manager at TechSmith. “Camtasia Studio has proven to be the fastest and most reliable way to turn desktop recordings into professional video communications, presentations, and simulations. Business people are finding effective, time-saving ways to integrate the software into everyday computing tasks to share knowledge with employees, partners and customers in a compelling format.”

One of the fastest-growing uses of Camtasia Studio is to create high-quality streaming software demonstrations and video tutorials that supplement text-based user guides and documentation. This enables companies to reach business and mainstream customers via a more engaging and informative medium.

In addition to its corporate and academic uses, developers and consultants use Camtasia Studio for projects ranging from quick prototypes to more complex projects that include voice-overs, annotations, and sophisticated production effects. Because Camtasia Studio is easy to learn and use, it is also an extremely popular tool for rapidly creating government and continuing-education content.

About TechSmith Corporation TechSmith Corporation was founded in 1987 and is located in Okemos, Michigan. TechSmith provides practical business software tools to capture and manipulate images, voice and video from Windows desktops. The company's flagship software packages, SnagIt and Camtasia Studio, enable customers to create visually enhanced content for teaching, training, Web sites, documentation, and business presentations. For additional information, visit www.techsmith.com .

TechSmith, Camtasia and SnagIt are registered trademarks of TechSmith Corporation, and Camtasia Studio is a trademark. All other trademarks and registered trademarks used in this document are the property of their respective companies.