Hosted by:


Produced by:
Mark Fennell

Flash Kit Founder
www.flashkit.com
Creative Director
TurnAround Solutions
www.turnaroundsolutions.com

Expertise:
Designer, online marketer, climber, average skier, jack of many trades.

Accomplishments:
Founded and grew flashkit.com
Winner of Australian Internet award as part of the Sydney Hobart Yacht Race team s2h.tas.gov.au/1999
Other accomplishments making it through University, and surviving a mad lifestyle so far to the age of 26

 

Interview

Where are you from?
A comedians dream a real cultural mongrel, born in England, lived in New Zealand, Tasmania (Australia) and now Sydney. Any local readers will find it very very easy to string together a high powered cultural assault from those origins!

Where did you grow up?
All over the place. Though I think I would say my most formative years were in Tasmania over my university degree, I am sure it was good for me, but remains a five year blur with a huge grin on my face.

What are your pastimes and interests?
Rock climbing, swimming, skiing, being massaged, designing, watching dvd;s, cranking great music, and about to get my paragliding license.

What's your favorite saying or cliché?
"I'll be back", no I think that's someone else's. I have a collection of peculiar mannerisms, I am not sure I want to list them though!

What's your favorite movie?
I have many, top 5 would have to be Braveheart, Brazil, Little Mermaid, The Indiana Jones series, and while its not a movie the X files first two series.

What's your favorite cocktail?
The one I have drunk to the most deadly effect and regularly is the Long Island Iced tea, love em! I did have a very dangerous year of the bushfire once, (half Tabasco, half tequila) though that resulted in severe stomach trauma post every time. I also enjoy a good pina colada.

When did you first get involved with flash?
I used futuresplash the first incarnation of it all to make an animated gif once :D
Then I left flash alone for a long long time, until late 99 when I started to do some commercial flash work. I did a couple of intros, and decided it was hard to learn, so I started flashkit

What is your view of the current use of flash?
I like flash used well. It is easy to overkill in flash, and I am over tacky intros and reducdant text effects. I hate full screen, well dislike to the point where I will not view a site that forces it upon me, and the thing that banes me the most, is having to wait for a contact us section to load.

I like to think the way we use flash at flashkit is good, functional without over use, we use it on the sounds, and the fonts sections well. We are about to add a new flash based menu and tree explorer as well taking advantage of the xml ability of flash.

Who do you feel is advancing the use of flash the most?
There are lots of contexts to this, design wise I love the work of egomedia.com, wddg.com and countless others, technically I love our sound system, with built in realtime EQ, now that was tricky. I love the technology and cencept/interface system to Balthaser FX, and some of the mad stuff coming out of Den Ivanov is pretty mind bending as well.

Every day I see flash and design that inspires, I am looking forward to getting my personal site out there one day!

Who has been your greatest inspiration?
I think I struggle to identify a single point of greatest inspiration. I take my inspiration everywhere, I see great ideas all the time, and they whil and churn constantly to make new ones.

Where do you see the future of flash?

A new standard/protocol for the web. I must say though I do like the concepts behind SVG as well, xml controlled vector imaging, I think that integrates technologies well.

I think there will always be standards that are in competition constantly, and flash will be one of these. I have seen the popularity of Flash, and I see it going a long way, as its core functionality increase to cope with our increased demands, network and computing technology, wireless applications, and who knows, even flash on my washing machine!

I don't want to speculate too much on the future, I like surprises.

What advice would you give to budding flashers?
Give it a go. You decide your own level of involvement.

What can Flash Kit Singapore 2001 attendees expect from you?
A big smile, if it goes well a big ego, if it goes terribly I'll be hard to find :D

Any closing words?
I look forward to meeting many of you, it has been a real honour to be a part of a system of sharing and collaboration, where people can discuss, exchange, and learn from our respective efforts. Flash Kit has been a lot of fun, building a community that I would like to think… works.